主辦單位：北京保健品化妝品協會           支持單位：中國健康食品協會山東分會

       廣東省保健食品行業協會         特邀單位：中國健康產業工作委員會     

          中國健康產業發展聯盟                     中國抗衰老促進會市場工作委員會

       全聯城市基礎設施商會           特邀媒體：《中國健康》雜志社，健康時報          

       健康與養老工作委員會           組織招商：北京愛博國際展覽有限公司

       亞洲營養健康產業促進會         

    Organizer:

Beijing aibo International Exhibition co., LTD

Sponsored by:

Beijing Heath Products&Cosmetics Association

Guangdong Health Food Industry Association

The Strategic Alliance for the Medical & Healthcare Industry of China

Chamber of Urban Infrastructure

Health &Retirement Working Committee of All-China Federation of Industry &Committee Asia Nutrition & Health Industry Promotion

Asia Center for the Promotion of Economic & Trade Development

Support units:

China Health Food Association Shandong Branch

Special units:

Healthy Industry Working Committee of China

Market Committee of China Anti-aging Promoting Association

Special media

China Health Care, Health Times, China Food News, Popular Health News, CCTV Health Care Channel

——國家政策支持 把握發展機遇——

Supported by national policy  Seize the developing opportunity

   健康是促進人的全面發展的必然要求，是經濟社會發展的基礎條件。2016年8月，中共中央政治局審議通過“ 健康中國2030”規劃綱要，會議強調要以提高人民健康水平為核心，以普及健康生活、優化健康服務、發展健康產業為重點，把健康融入所有政策，大幅提高健康水平。“健康中國”上升為國家戰略將全面推進大健康產業發展，2013 年 10 月國務院印發《關于促進健康服務業發展的若干意見》，明確提出到 2020 年，健康服務業總規模達到 8 萬億元以上，專家認為，營養保健品在中國正逐步從高端消費品、禮品轉變為膳食營養補充的必選品，預計整個行業將隨之進入規模加速攀升階段。中國營養保健食品行業將面臨重大發展機遇，前景光明！

 Health is the necessary requirement for promoting the all-round development of human beings, it is also the fundamental condition of economic and social development. In August of 2016, the Political Bureau of the CPC Central Committee examined and approved the "Healthy China 2030" plan. The meeting stressed that we should take improving the level of the people's health as the core, popularizing the healthy living, optimizing the health service and developing health industry as the key points, integrate the health in all policies and significantly raise the level of health. Putting the "Healthy China"’ plan in the position of national strategy will comprehensively promote big health industry’s development. In October of 2013, the State Council issued The Several Opinions on Promoting the Development of Health Service, wher it is put forward that in 2020, the total scale of health service shall grow to over 8 trillion yuan. The experts think that nutritional and healthy products in China are gradually shifting from high-end consuming goods and gifts into daily required dietary supplements , the whole industry scale is expected to get into the accelerating phase. China’s nutritional and healthy food industry will face a major development opportunity and a bright future!

——展會規模浩大 打造旗艦盛會——

Making effort to create an enormous exhibition and a flagship event

第十七屆北京國際營養健康產業博覽會以“健康感動生命——Health for life”為主題、以綠色健康為宗旨，得到了相關權威部門和業界的大力支持。此次博覽會預計展會面積達30000平方米，將有來自32個國家和地區的800家健康品牌企業參展，將為生產商與經銷商、貿易商及終端客戶提供便捷的交流平臺，是廠家打開國內外市場，展示推廣新產品、交流新技術的品牌盛會！歷經16屆的沉淀，豐富的經驗、專業的運作團隊、龐大的數據資源等，能為您在地區品牌宣傳、開拓市場、產品推廣、商貿洽談等各方面提供最強有力的幫助。

 Taking ‘Health for life’ as the theme, creating green and healthy lifestyle as the purpose, the 17th （Beijing） International Nutrition and Health Industry Expo obtained the substantial support from relevant authorities and industries. The expo owns an exhibition area of 30,000 square meters, expected to attract 800 brand enterprises specialized in healthy products coming from 32 countries and regions, which will will provide convenient communication platform for manufacturers , dealers, traders and end users. It will make a brand event for manufacturers to open the market at home and abroad, show and promote new products and new technologies! Through 16 years’ accumulation, our rich experience, professional operation team, huge data resources and so on will provide you the most powerful support in regional brand promotion, market development, product promotion, business negotiations and other various aspects.

——前瞻會議論壇 了解市場動態——

Attend the meeting forum  Get the market dynamic

● 2017中國健康產業發展創新高峰論壇，全面解讀中國健康產業市場發展趨勢。

● 2017中國中藥大健康產業研發高峰論壇，探討如何發揚中藥保健品的國際優勢。

● 保健品采購商企業對接會，邀請采購商與企業進行精準高效商貿對接。

● 互聯網+健康產業電商交流會，解析保健品電商的發展，助力企業進駐電商渠道。

● 國家公共營養師知識講座，提高參展商行業專業性，增強觀眾互動。

● 優質參展企業獎項評選大賽，提升品牌影響力，“十佳推薦品牌”“大會金獎”等獎項，具體詳情請咨詢大會組委會！

● 2017 China Health Industry Development and Innovation Summit Forum will present a new interpretation of the trend of China’s health industry market.

● 2017 Research and Development on TCM (Traditional Chinese Medicine) Summit Forum will discuss how to carry forward the international advantages of TCM health care products.

● Health Care Products Buyers Matchmaking Meeting will invite buyers and companies to conduct precise and  efficient business docking.

● Internet + Health Industry E-business Communication Meeting will analyze the development of e-business in health industry, and help enterprises to use e-business channels to broaden market.

● National public nutritionists will make knowledge lectures to improve industry professionalism of exhibitors  and strengthen the audience’s interaction.

● High Quality Exhibitors selecion Competition with awards settings like “Strongly Recommended Brands” “Golden Cup Prize” and so on, please consult the organizing committee for more information.

   ——百家媒體聚焦 全面企業推廣——

Under the spotlight of media  Promote the enterprise brand comprehensively

   為了保證參展商參展效果最大化，全方位立體曝光，此次博覽會將繼續與國內主流媒體、36家大型門戶網站、150家保健食品行業媒體及海外媒體戰略合作，進一步深化合作內容。

 In order to maximize the exhibition effect, the expo will continue to conduct strategic and deeper cooperation with domestic mainstream media, 36 large websites, 150 health care food industry media and overseas media.

——多渠道觀眾組織 專業買家齊聚——

An extraordinary quantity of Professional buyers gather together

數據庫一對一邀約：

One-on -one invitation based on the audience database

（1）由市場人員根據龐大的數據庫進行一對一參觀邀請，展會微信公眾號觀眾預登記，分別以寄函、電話、短信、微信、郵件等多方式傳遞邀請，跟進重大采購計劃買家，為其優選推薦參展商，提供展會采購服務。

 Our marketing personnel will do the one-on -one invitation in accordance with the huge audience database by letters, phone calls, sms, Wechat, e-mail and so on. Also we will use WeChat public platform to help the visitors with pre-registration, follow up VIP buyers with major purchasing plan and provide professional purchasing service for them.

協會組團組織：

Visitors group organized by associations:

（1）通過國家及地方協會、地方政府、食藥監督局等主協辦單位對相關單位相關企業下發通知參觀文件。

 Send audience invitation letters through the national and local association, local government,FDA(Food and Drug Admission) and other partners to related enterprise.

（2）與諸多食品生產、食品經銷代理、批發零售、政府、超市、酒店等單位和消費場所的采購部門合作，引入專業觀眾報名參會。

 Attract professional buyers to register and attend the expo through cooperation with purchasing department of lots of food producers, food distribution agents, wholesalers and retailers, governments, supermarkets, hotels and other consumption places.

展會宣傳推廣：

Promotion of the exhibition:

（1）印制邀請函、宣傳海報、促銷單頁、參觀券等，通過行業雜志投放，觀眾數據快遞等；

    Print and give out invitation letters, posters, visit tickets , etc.

（2）通過專業媒體優勢，在百家行內網站、展業雜志發布信息；

    Release information on professional related websites and magazines.

（3）通過舉辦采購商大會和產品推介會、產業發展論壇等活動吸引行業企業代表的參與，提高供貨商與買家溝通交流平臺；

 Attract relevant enterprise representatives to participate in the exposition by holing purchaser assembly , product promotion meeting,  industry development forums and other activities , thereby improving the communication platform for the suppliers and buyers.

——展品范圍——

Exhibits

● 保健（功能）產品

   國家法定27種保健功效產品（藍帽子產品）、維生素礦物質補充劑、海洋生物制品、膳食補充劑、魚油類、螺旋藻、輔酶Q10、破壁孢子、OEM合同訂制、益生菌產品等；

  Functional products

  27 kinds of health care products (blue cap products),vitamin and mineral supplements, marine biological products, dietary supplements, fish oil, spirulina, Q10,sporoderm-broken spores, OEM , probiotic products, etc.

● 營養健康食品

保健食品、保健飲料、保健酒、功能保健茶、無糖食品、運動營養品、酵素產品、低脂/低膽固醇食品、特膳食品等；

  Nutritional and healthy food

  Health care food, health care drinks, health care alcohol, functional tea, sugar free food, sports food, enzymes products, low fat/ low cholesterol food, food for special dietary uses, etc.

● 天然滋補類產品

  阿膠產品、蜂產品、燕窩、海珍品、參茸產品、枸杞、營養補充劑/配餐、花粉產品、美容養顏產品等；

   Natural nourishing products

   Donkey-hide gelatin products, bee products, bird's nest, marine products, ginseng, deer antler products, goji, nutritional supplements, Pollen products, etc.

● 中華中藥養生產品

  原生中草藥材、中藥飲片、石斛、靈芝、瑪咖、冬蟲夏草、鹿茸、紅景天、藏紅花、憂遁草、民族特色藥物、原料及提取物等；

TCM products

 Raw material herbal, Chinese herbal medicine, Dendrobium，ganoderma lucidum, maca, Chinese caterpillar fungus,deer antler products, Rhodiola Rosea, Saffron, Drooping Clinacanthus, Chinese herbal extract,etc.

● 健康技術與服務

  中醫藥養生理療、保健咨詢機構、中醫藥品牌服務機構、健康體檢等健康服務機構，媒體、相關協會、認證機構等；

Health care technology and service

 TCM physical therapy, health care consulting agency, TCM brand service organization,health services,media, related association, certification bodies and so on.

● 生產包裝設備

  食品生產設備、包裝設備、噴碼設備、制丸機、制粒機、壓片機、包裝材料等； 

 Production & Packaging Equipment

 Food production equipment, packaging equipment, ink jet printer, , pill making machine, pelletizer, tablet machine, packaging materials, etc.

——2016年展后報告——

Post show report of 2016 exhibition

一、展商：展覽面積20000平方米，匯聚展商500余家；來自32個國家和地區，國內79%. 國外約21%   （美國、日本、韓國、香港、臺灣、泰國、瑞士、挪威、加拿大、澳大利亞、馬來西亞等）

參展企業滿意度調查：上屆參展商帶來意向成交額達1.1億元！抽樣調查數據表明56%的展商認為達到了預期效果，42%的展商對展會效果非常滿意、為其與專業觀眾搭建良好交流平臺，在當地找到了意向合作伙伴！

1. Exhibitor: The exhibition area is 20000 square meters. There is more than 500 exhibitors from 32 countries and regions, of which 79% from China mainland and 21% from abroad.

Exhibitors’ satisfaction survey: The exhibition brought the previous exhibitors intentional turnover amounting to 110 million yuan! Sampling survey data shows that 56% of the exhibitors got the desired effect, 42% of the exhibitors were very satisfied with the show.

二、觀眾：累計觀眾人次52611人，來自120個國家和地區，國內82%，海外18%；

國內觀眾地域分析：北京23%、東三省13%、天津10%、山東10%、華中11%、河北12%、華南7%、上海5%、西南5%、其他4%；

專業觀眾渠道分析：

2. Audience: The total number of audience reached 52,611, from 120 countries and regions, of which 82% from China mainland and 18% from abroad.

  Professional audience channel analysis:

——收費標準——

● 展位費用

Payment

Booth price list

● 廣告費用：

會刊及印刷品廣告：

Advertisement price list

Forum and product promotion meeting

參展程序及資質審核：

1、參展的品種應具備生產和經營有效期內的《衛生許可證》、《營業執照》、《商標注冊證》、《商標授權證》以及產品合法審批文件等。參展產品質量經過國家認可檢測機構檢測符合相關標準。

2、參展單位在選定展位后請認真填寫《參展申請及合約表》，加蓋公章后傳真或郵寄至大會組委會秘書處，申請表一經簽字蓋章后同具合同效力，傳真或復印件有效。

3、展位分配原則: 先申請、先付款、先確認 ! 為確保會場整體效果，主辦方保留最終調整展位的權利。

4、組委會會前30天將《參展手冊》（有關日程安排、展品運輸、酒店接待、展臺搭建等事項）電子版至參展商。

Participation procedure:

1. Exhibitors must have valid Hygienic License, Business License, Products Approval documents and other documents in accord with legal requirements. Quality of exhibits must be in line with corresponding regulations

2. After contacting the organizing committee and choosing booth position, exhibitors should fill in the Exhibition Application Form and Agreement Form, mail or fox the forms with your signatures to the organizing committee. This contact will be legally effective after being signed by both parties. Faxes or copies are valid.

3. Booth distribution principle: paid first, served first. The organizer reserves the right to adjust final booth for ensuring the whole effect of the exhibition.

4. The organizing committee will email or fax exhibitors the Exhibition Guide (containing schedule, exhibits transportation, hotel reception, booth building and so on) 30 days before the exhibition.

Beijing aibo International Exhibition co., LTD

Contact person：張磊（Mr. Zhang）                                 

Tel. +86 010 8327 6132   Cel. +86 135 2012 8731

Email：aiboexpo@yeah.net

Web. http://www.cipfechina.com

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